OYK is a spatial form of continuous dialogues on a Utopian society: whispering of any political, economic, and socio-cultural bias dissipates in the hollow space between brutalist sculptures within the store. It is naked in its spatial composition.

In large scale projects, bureaucracy often acts as a decisive factor in guiding project directions.

Contrary to bureaucratic design, the heart of smaller projects, such as OYK, resides rather in instincts. This instinct of treating space as a unit to fathom and to express one’s artistic vision often leads to miscalculation. Unless seasoned, the designer’s direct transfer of an ideal philosophy into the physical space encompasses hard fall rather than a product that is par on its ideology.

After all, OYK cannot escape from our instinct to put everything into categories; it is a retail space that feeds off on the relation of commerce.

Type: Fashion Store

Client: Studio Ohyukyoung

Location: 69, Yunboseon-gil, Jongno-gu, Seoul, Republic of Korea
Floor Area: 52.61㎡
Involvement: Concept Design, Construction
Date of completion: Nov. 2020
Photography: Sunghoon, Han