[Task Note]
Sadly, space designers don’t have much authority in choosing space. We must complete the task of removing weed and build its own place from ruined spaces. When we tear down the wall and dig through the floor, we reveal the sedimentary layers of the finishing materials as if they were solid time, and in the end, you have to remove them all and fill them up clean to carry out architectural work.

We treat this with great care as if we don’t damage the traces of an imperfect past, and preserve them like historic sites, turning a blind eye to the aesthetics of perfection, and finally uncovering the traces of time.

[The Poetry of Ruins]
‘These crude, imperfect properties found to have removed layers of sedimentary layers have been Andersson Bell’s place in the past. The elements, which consist of harsh, heavy materials, were revealed in their own place by the archaeologist’s delicacy in excavating historical sites.’

The second Andersson Bell Store show the restoration of the past at a future point. This destroyed space, which made us feel like we are back in the past, may have been the beginning of inspiration. We don’t mean to put an accurate perspective on when the future is and when the past is. However, it is just a subjective interpretation of me who says fashion is like a modern totemism, and an imagination of my view of the past standing in the future.

Type: Fashion Flagship Store

Client: Andersson Bell
Location: 38, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea
Floor Area: 141.96㎡
Involvement: Concept Design, Construction
Date of completion: Mar. 2020
Photography: Sunghoon, Han